The Princess and I were sitting at breakfast the other morning discussing some of the new church startups in the area. What’s interesting is how some churches choose to market themselves. The ones that stood out were those taking something akin to the “Costco” approach of offering a sampling of their products and services.
For example: some tout the number of youth oriented activities that are available for your children and young adults. A few others hit on the idea that seniors like to take bus trips to see the sights, so they offer a number of those. Others offer more internal “products” such as coffee bars, internet cafe’s, and exercise classes. Asking for a friend, but are these are the newest evangelism tools?
Something for everyone seems to be the goal, and the better your church is at marketing, the greater success you’ll have. Hello! Calling Madison Avenue! What is wrong with this picture? Is this “Church”? Does this consumer driven mentality really belong in the Church?
Look, I understand that this is nothing new. It’s been going on for decades here in America because we are a people who demand choices when we shop. And yes, choosing a church has morphed into a shopping experience, and the Church knows there are many “church shoppers” out there looking. Therefore, to be successful in filling the seats, a variety of church products must be made available or else those in the market for a church will simply pass you by on the way to one that offers what they are looking for.
I must also acknowledge that a family with children should pray for and find the church best suited to be able to effectively minister to the entire family. Not entertain them, but actually minister to them. I strongly caution anyone that fits this description not to neglect their children’s spiritual growth in your search for the right church. Forcing your little children to endure “big church” when they can barely comprehend a simple sentence is not wise in my opinion, especially in today’s society where so many excellent children’s resources are available.
Getting back to the discussion between The Princess and I, one has to ask the question: where does the worship of God fit into the church shopping experience? By working from a checklist of personal priorities and wants, are we actually telling the Almighty that going to church is all about US, MY needs, MY wants? It sure seems that way to me! And when did going to God’s house to worship Him become a secondary (if that) reason for going?
Whatever happened to this from the Westminster Shorter Catechism?
Q: What is the chief end of man?
A: Man’s chief end is to glorify God and enjoy him forever.
So, whether you eat or drink, or whatever you do, do all to the glory of God. 1 Corinthians 10:31
The goal of our life as a Christian is to be conformed into the image of Christ. We are to follow the pattern set before us in the scriptures for how to accomplish this. Self denial, preferring others before ourselves, and loving our neighbors as ourselves are all vitally important characteristics of the Christian walk, yet these are not attributes the modern church shopper is looking for.
Or this?
But the hour is coming, and now is, when the true worshipers will worship the Father in spirit and truth; for the Father is seeking such to worship Him. God is Spirit, and those who worship Him must worship in spirit and truth. John 4:23-24
When the woman at the well told Jesus that their fathers (Samaritans) worshipped at the mountain where Jacobs well was located, He was quick to point out to her what true worship was. He told her that God the Father was seeking true worshipers, and even told her what kind of worship God was looking for from His people! Notice, at no point in the discussion did the Lord ask the Samaritan woman what was on her church shopping list. No “Costco Christianity” there!
Or this?
Enter into His gates with thanksgiving, And into His courts with praise. Be thankful to Him, and bless His name. Psalm 100:4
Simple and to the point. When we enter the Lord’s house we are to do so with a thankful and grateful heart. Our hearts should be focused on one thing, the MAIN thing, which is to praise our God. We are told to bless HIS name. We are never told that our own interests are a priority. Neither are we told that by going to God’s house those who serve there exist solely to fulfill our personal church shopping list of preferences.
The scriptures are clear on this matter: there is to be one-and only one priority in our worship, and it’s not US. We are to praise God and bless His name because He alone is God. Not because of His benefits, which are many. Not because the church serves great coffee. Not because the music fits my personal tastes perfectly. Not because of anything on our personal “Costco Christianity” checklist.
We exist to worship God because He alone is worthy of our praise. May all of us be reminded of this great truth on this Lord’s day.
Ron